Concept of Value Buying

Raju goes to a Mall to shop for a vase as a gift for his wife on their anniversary. He spots a beautiful vase there. The moment his eyes fall on the master piece, they get glued to it. He loves it and wants it badly. He knows how excited his wife would be. But the price tag of 5,000/- is way beyond his budget. He gets very disappointed and decides to postpone his purchase plans. Being the holiday season, he goes to his village to visit his parents. One evening, he decides to visit the village mela. Suddenly in one of the many colorful stalls, he spots the same vase which he had wanted to buy at the city mall. Over here, at the Mela, the same vase was being sold at a “believe it or not” price of just 500. Now Raju was no less than a doubting Thomas. “How could the same master piece be available for one tenth the price?” he thought to himself. “Was it a defective piece?” So Raju started examining the vase from every conceivable angle with a single minded determination of spotting some defect or the other. To his utter surprise he could not spot even a minor aberration. It simply looked perfect. Raju’s joy knew no bounds. He had discovered something that he would remember throughout his life. He had just been introduced to the concept of “VALUE BUYING”. When one has the patience to buy the same product at a much lower cost, it is called “VALUE BUYING”.